Looking to sell an upscale home in the Boston area? Here are five home seller tips your real estate agent can use to make your home stand out from the crowd:
1. Show off your entertaining space. Hosting a cocktail party or fundraiser is a great way to get people to relax and really enjoy the wonderful entertaining space your home has to offer.
2. Host a photo shoot. High-end magazines are often looking for locations to photograph. Having the right connections with photographers and magazine editors can help bring your home to the attention of a whole new audience.
3. Leverage international connections. Boston is one of the most popular cities for relocating professionals. In fact, homes priced in excess of $1M have been selling well in the Greater Boston area and surrounding Boston suburbs in large part due to executive relocations. Be sure your listing agent has the means to market your home to affluent individuals across the country, and around the world. (Hint: This doesn’t just mean throwing a listing up in the MLS and Realtor.com.)
4. Market a lifestyle, not just the home’s bells and whistles. Much as people say buying a home is a financial decision, at it’s heart it’s much more of an emotional decision for many home buyers. That’s why selling high-end homes requires more than just marketing the opulent details within the home. As real estate agents, we need to truly capture the imagination–selling a buyer on an irresistible lifestyle.
5. Sell me on the community. Today’s affluent home buyers have tremendous global flexibility. A listing agent needs to not just sell a potential buyer on why to buy that home but why to choose that particular community. From neighborhood video tours to detailed community snapshots, there’s much real estate agents can do to showcase the beauty and character of the Greater Boston area.